Aristot is a new, high-end premium brand from the founder of DockATot

Proposal

Leverage the DockATot name draw in higher-end interior designers to create awareness of the brand and products.

Partner with a media publication for press and increased credibility.

Idea

Within 45-days, my team lead the strategy and execution of private event in Los Angeles with Lonny Magazine.

Within our event, we had 30 sought-after celebs, designers and editors attend.

Results

The event resulted in PR coverage by Vogue and Lonny.

It also resulted in trade sign-ups for the Aristot VIP program.

Micro and macro-influencer program for Aristot grew by 60% within two weeks from the event coverage.

Doddle & Co: Soothing babies and parents by designing products that make the day-to-day realities of parenting easier.

Proposal

To leverage the brands appearance on Shark Tank for a fresh press push.

Idea

Tell the story in a different way. There are many brands featured on Shark Tank but only one with the Doddle & Co. story.

Results

Pitched the behind the scenes story to Business Insider and the momentum resulted in a video and print feature in People Mag.

Birdling Bags are thoughtfully designed bags for travel and the everyday hustle

Project

Collaboration - we brainstormed a unique offering exclusive for Babylist by collaborating with Gathre mats to turn Birdling’s dependable and versatile backpack into a minimalists diaper bag by including Gathre’s wildly popular changing mats.

PR Support

We researched and sourced the ideal partner in an exclusive collaboration diaper bag then pitched Babylist as the exclusive retail partner. Our team coordinated the logistics of the partnership and marketing rollout.

Results

Top-tier brand alignment and brand visibility on the nation’s leading baby specific registry.