Quick Tips: Pitching
Pitching Press
Hi! Please write about me.
Honestly, this is half the battle. Send the email! If you’re paralyzed from reaching out to editors and freelance writers because you don’t know how to pitch, then let’s work on that confidence! Research your favorite publications, find the writers who are talking about your industry, read their stories, convince yourself they need to write a story about you. Send the email.
Pitching Partner Brands
Collaborations!
Whether you’re looking to partner with another brand on a giveaway, pop up, design or product inclusion in one of your photoshoots, create a list of the brands you admire. These brands, whether you realize it or not, are shaping your brand. Then, segment that list with the various ways you’d like to work with that brand. Engage with them on social, shout them out, so they will hopefully know who you are by the time you finally pitch them on a collaboration. And you’ll be working on your end goal from the very first ‘like.’
Pitching Influencers
Who is your ideal influencer?
Ask yourself this question prior to creating your influencer partner list. Because your ideal influence has ideal followers. Why are they your ideal? Do they create great content? Are they wonderful storytellers? Once you identify them, follow them, engage with them, and then email them with the ask and reference why you love their feed.